EUR / DKK
5-day window
7.4612+0.18%
EU-sourced COGS climb before your prices do — the margin floor moves first.
The one number no one else will show you
Your dashboard has the numbers.It doesn't have the answer.
Recortex reads every signal you produce and returns a recommendation with a confidence score on it, the evidence behind it, and the reason the number isn't higher. When the evidence is thin, the score says so first.
Ask Recortex anything…
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↗ The Brief30-second read · Cmd+B→
OverviewAssumptionsLibrary
Decision health
0/100
Healthy—0.0%
across 6 molecules
Molecules
M1Business Momentum78—
M2Binding Constraint71—
M3Marginal Return on Spend55▼
M4Contribution Drift60—
M5Liquidity Runway82—
M6Assumption Health48▲
Playbook
Recortex · Playbook↗
Activated premises · live
Connected systems
ShopifyCommerce · Active
synced 2026-07-31 22:30 UTC
backfill → 2026-07-31
+ Connect a source
Updated
01 Aug, 00:30
Next update after the weekly run
M1Business Momentum
78—0.0%
−15W−7WNow
Net revenue
kr 2.1M
Shopify
Discount depth
25.8%
●Critical
Shopify
78/100
— Revenue is up 1.8% while contribution is down 20.4% — the gap is discount depth, not volume.
Coverage5 / 5 metrics
M2Binding Constraint
71—0.0%
−15W−7WNow
Binding on
Demand
Shopify
Headroom
18%
Shopify
71/100
— Demand is the binding constraint this window — cash, stock and capacity all carry headroom.
Coverage3 / 4 metrics
M3Marginal Return on Spend
55▼-2.1%
−15W−7WNow
mROAS
1.6
manual
Breakeven
1.4
manual
55/100
▼ Marginal return is thinning at the top of current spend — the next krone earns less than the last.
Coverage4 / 5 metrics
M4Contribution Drift
60—0.0%
−15W−7WNow
Order volume
1,212
Shopify
Discount depth
25.8%
●Critical
Shopify
60/100
— Contribution is down 20.4% against four weeks ago — deeper discounting, not lower volume.
Coverage4 / 4 metrics
→ Reduce paid spend by 8.0% — Discount depth is deteriorating
M5Liquidity Runway
82—+0.4%
−15W−7WNow
Runway
19 wk
manual
Cash cover
2.4×
manual
82/100
— Runway holds near 19 weeks at the current burn — the next restock window fits inside it.
Coverage3 / 3 metrics
M6Assumption Health
48▲+6.7%
−15W−7WNow
48/100
▲ Recortex is working from a system default for Spend baseline / min / max per channel. Confirming it is the most valuable answer you can give.
Premises4 tracked
Recortex Decision Centre
Week 37 · September 20262 decisions pending
#decade00pricing.contribution_drift2026-07-31
Reduce paid spend by 8.0% — Discount depth is deteriorating
Discount depth has moved well past the policy deadband against its baseline period. The policy engine sizes a damped half-correction, scaled to the strength of the evidence.
Confidence
Reasonable
I'll do thisNot nowDisagree
#a41f07spend.marginal_return2026-07-29
Hold prospecting spend — marginal return is at breakeven
mROAS reads 1.6 against a 1.4 breakeven at the current ceiling. The policy engine holds spend flat while the margin of safety is this thin.
Confidence
Reasonable
Queued · behind #decade00
Decision
ROAS drift detected · Meta DK
shift 12% of spend to search · recommended▋
87%routed to Head of Growth
CONNECTS TO YOUR STACK
Time to decision
From signal to decision in hours, not meetings.
One decision travels the whole path while a calendar invite is still pending. The steps are spaced by how long they actually took.
00:00
01Signal detected
CAC drifts up three days running, past the deadband on two channels.
CAC€31 → €38
Channels2 of 4
Deadband±8%
00:04
02Weighed
Weighed against the playbook, the margin floor and the season.
Premises4 checked
Margin floor52%
Playbookv3
01:20
03Recommendation
Shift 18% of paid spend to retention — sized as a damped half-correction against the strength of the evidence.
Move€4.2k / wk
Expected+€12k–24k
Confidence84
2h 35myour thinking time
03:55
04ApprovedYou
Your call — approved, owned, timestamped.
OwnerHead of Growth
Latency2h 35m
04:12
05On the record
A recommendation has to answer for itself. It goes on file with its reasoning and the outcome it expected, and what actually happened is held against it.
Do that enough times and you have an account of what works in this business, not in e-commerce. Month twelve decides better than month one did. The record is the only reason.
Predictionon file
Baselinelocked
The world your numbers sit in
The euro moved. Your margin moved with it.
Category demand shifts under you. Freight prices your COGS. Seasons turn. Recortex reads that world and prices it into what it recommends.
Paid CPM
14-day window
118+6.0%
Auction pressure is building ahead of Q4 — the same budget buys less reach.
Demand index
30-day window
104+4.1%
Category demand is outrunning your traffic — a share gap, not a market problem.
Freight / COGS
30-day window
92−1.2%
Landed cost is easing on the next inbound — restock timing has more room.
Consumer confidence
DK · 90-day window
−7.4−1.1
Softening sentiment favors retention over acquisition until the trend confirms.
Seasonality
8-week window
1.42×building
The Black Friday window opens in six weeks — inventory decisions close first.
Paused
Your indicatorsEUR / DKK7.4612▲ 0.18%Paid CPM118▲ 6.0%Demand index104▲ 4.1%Freight / COGS92▼ 1.2%Consumer confidence−7.4▼ 1.1Seasonality1.42×▲ buildingPaid social · reach2.4M▲ 1.8%Return rate11.4%▼ 0.6Your categoryCategory · Home104▲ 4.1%Share of voice18%▲ 0.5Retail volume · EU+0.9%▲ 0.3Cotton · USc/lb68.2▼ 1.4%ConditionsBrent crude · USD/bbl78.40▲ 1.9%TTF gas · EUR/MWh34.10▲ 3.2%Container · Asia–N.EU2,940▲ 6.5%ECB main rate3.15%▼ 0.25EU HICP · y/y2.4%▼ 0.2USD index · DXY103.8▲ 0.6%10y DE yield2.31%▲ 0.04EUR / USD1.0912▼ 0.4%USD / DKK6.8340▲ 0.3%
Your indicatorsEUR / DKK7.4612▲ 0.18%Paid CPM118▲ 6.0%Demand index104▲ 4.1%Freight / COGS92▼ 1.2%Consumer confidence−7.4▼ 1.1Seasonality1.42×▲ buildingPaid social · reach2.4M▲ 1.8%Return rate11.4%▼ 0.6Your categoryCategory · Home104▲ 4.1%Share of voice18%▲ 0.5Retail volume · EU+0.9%▲ 0.3Cotton · USc/lb68.2▼ 1.4%ConditionsBrent crude · USD/bbl78.40▲ 1.9%TTF gas · EUR/MWh34.10▲ 3.2%Container · Asia–N.EU2,940▲ 6.5%ECB main rate3.15%▼ 0.25EU HICP · y/y2.4%▼ 0.2USD index · DXY103.8▲ 0.6%10y DE yield2.31%▲ 0.04EUR / USD1.0912▼ 0.4%USD / DKK6.8340▲ 0.3%
The check-in gap
Two weeks is a long time in your ad account.
A fortnightly check-in is still a fortnight of not looking. Your CAC moved on a Tuesday. By the time anyone opens the file, the window has closed.
Check-in 1€31
Check-in 2€33
Check-in 3€34
Check-in 4€35
Check-in 5€36
Check-in 6€38
Check-in 1€31
Check-in 2€33
Check-in 3€34
Check-in 4€35
Check-in 5€36
Check-in 6€38
Checked fortnightly. Measured continuously. The band is what moved since the last check-in — hover or tap to read any day.
A check-in reports what happened. Recortex recommends what's next, and shows the reasoning and the confidence behind it. One works to a calendar. The other moves when the signal does. A retainer is judged by how long you keep it. Recortex asks to be judged on the recommendations it files.
Launch
Live Q1 2027.
Recortex opens to its first operators in early 2027. Reserve your place now, and the week it goes live we'll show you what it would recommend for your business, and why.
Built by the operators at KDI — from years inside the weekly growth and marketing decisions mid-market companies actually make.