01
Strategic decisions get made on gut feel because the numbers live in five different tools.
Molecule · Cortex
Decisions, not dashboards.
Cortex turns the data your business already produces into ranked decision scenarios — with expected impact, confidence, and risk. Built for leaders who execute, not admire.
Battle-tested with
- Red Bull
- Viaplay
- V2 Danmark
- Simply
- Magnum
- Ford
- Poster & Frame
The premise
Momentum without a nervous system.
02
Dashboards report. They don't decide. The cost of "I'll look at it Monday" compounds weekly.
03
AI is everywhere, but most of it produces summaries — not scenarios with expected outcomes.
0%
of CEOs see AI as a fundamental shift; only a third feel ready. — Gartner
0%
of Danish 10–49 employee firms use AI vs 55% of larger ones. — Eurostat
0%
of leaders rate their decision basis insufficient. — McKinsey
0
half of all business decisions AI-augmented (forecast). — Gartner
How Cortex turns atoms into decisions
How it works
Every business produces atoms. An order. An ad click. A review. A return.
Correlated and weighted, they become molecules — signals that mean something.
Five molecules, one closed loop. That's Cortex.
The output isn't insight. It's a decision you can execute.
Architecture
Five stages. One closed loop.
01
Signal
Read everything that moves.
Sources
CRM · ads · ERP · web
Telemetry
events · transactions
Pipelines
connectors · webhooks
02
Context
Weight against the Playbook.
Playbook
client-specific
Weighting
what matters now
Memory
outcomes archive
03
Decision
Two or three ranked scenarios.
Scenarios
ranked by impact
Confidence
with downside
Risk
explicit, not hidden
04
Activation
Push to humans and systems.
Briefs
weekly · on demand
Triggers
ad platforms · CRM
Fractionals
CMO · CFO
05
Intelligence
Score every call against reality.
Feedback
outcomes ingested
Calibration
weights re-tuned
Verified
precision logged
It isn't a dashboard. The system reads, contextualises, and recommends — then writes back the result of every call.
Decisions arrive with explicit confidence and risk. No green-yellow-red. No vibes.
We don't just deliver the system. Senior fractional CMO and CFO operators make sure the calls actually ship.
Live preview
Five molecules. One narrative.
What you'd see on Monday morning, before your first meeting.
Molecule · M1
Demand Pulse
8.4+12% w/w
Updated 06:14 · Mon
Scenario · 02
Pause Performance Max in DK
- Cost−€8.2k
saved per week
- Impact+€18k
contribution, est.
- Confidence76%
Cortex Brief
From · CortexMon · 06:14
This week — 3 calls, one urgent
Morning, Nis,
PMax in DK is leaking. Pause today — expected upside €11k by Friday. Two smaller calls below.
Execution log
- VERIFIED
Cap budget on Brand search
+€4.2k actual
- PENDING
Match competitor leasing rate
ETA Wed
- MISSED
Push winter creative
run delayed
Connected systems
- Salesforceconnected
- Shopifyconnected
- e-conomicconnected
- GA4reconnecting
Use cases
What it looks like in your stack.
D2C e-commerce
Spot the demand wave before it breaks.
Cortex correlates ad cost, basket value, and review velocity to flag scaling moments and pull-back signals 5–10 days earlier than weekly reporting.
01 / 04
B2B SaaS
Read the pipeline like a leading indicator.
Activation drop-offs, multi-thread account stalls, and segment-level CAC drift surface as scenarios — not as 14-tab CSVs.
02 / 04
Retail & franchise
Stockout, footfall, and weather as one signal.
Cortex composes regional decisions store managers can act on Monday.
03 / 04
Subscription & FinTech
Churn isn't a metric, it's a pattern.
Cortex models cohort decay against contract terms and surfaces the three plays most likely to recover net revenue this quarter.
04 / 04
Pricing
Two ways in. No procurement theater.
Self-serve in minutes, or scale into fractional execution. Pick the door.
For founders and operators
Starter
€79/mo
599 DKK · billed monthly · cancel anytime
- Zero onboarding
- One molecule, your choice
- Direct integrations — Shopify, Google Ads, Meta, e-conomic, Stripe, Klaviyo
- Weekly Cortex Brief
- Standard playbook templates
- Email support
No credit card. No sales call.
For SMBs that execute
Enterprise
from €529/molecule
from 3,995 DKK · per molecule · monthly
- Custom Playbooks per molecule
- Five-stage architecture, fully wired
- Fractional CMO and/or CFO execution
- Multi-source pipelines (CRM, DWH, custom APIs)
- Closed-loop intelligence — outcomes scored against estimates
- Dedicated decision lead, weekly cadence
Typical engagement — 3–5 molecules across marketing, finance, and ops.
All prices excl. VAT. EUR conversion based on the EUR/DKK reference rate. Local invoicing in DKK or EUR.
The model only earns trust when its calls are scored against reality.
— Molecule Cortex design principle
0%
Avg precision on verified Q1 outcomes.
0
Decision scenarios shipped per molecule per quarter (median).
0
Number of dashboards delivered.
FAQ
Direct answers, where they belong.
No. BI describes the past. Cortex composes ranked decisions for the next move and writes the result back to itself.